Sometimes, our role with them is to assist in developing communications vehicles – a website, an online newsroom, a Facebook or Twitter page or other social networking presence along with a strategy. Other times, we work with them on a business project and to help develop a communication strategy around it. Quite often, we are brought in at the start of the project and asked to contribute to the project as a whole – rather than being given the directive to “communicate this.” That’s always an exciting time because it shows that the client organization understands that communication deserves a seat at the leadership table. They see that a strategic communicator can provide value in a business strategy session, not just build a communications plan around a strategy.
Often we are asked to participate in product development brainstorming sessions, to contribute to refining a corporate structure, to work with them on plans for growing their business or improving their organization with a focus on becoming more relevant and valuable to stakeholders. As senior communicators, many of our clients find it of value to have us in at the start of the project to provide our input and feedback.
When I came across this article in Forbes online, it reinforced the value of communication throughout an organization and to external stakeholders as an organization focuses on innovation. It’s worth a read.