It’s that time again – the “Best of…” lists are starting to come out. Amy Vernon reviews the best social media marketing campaigns of the year at Imediaconnection.com.

Wondering why I am showing you marketing campaigns and not PR campaigns? The fact is, marketing and PR are both parts of a campaign these days. Social media has changed the days where the ad team would do one thing, the marketing group another and PR would just try to use what they did to generate some editorial and word of mouth.

At our Vancouver PR agency, we look at potential from a range of perspectives. We work with several smart ad and marketing agencies as a part of the team to develop cohesive campaigns. It’s the way things are done now.

I think Amy hit the nail on the head with her choice of campaigns. I would love to hear what you think.