Lee Odden has a great piece on how to write for the social Web. It’s worth a read. One of the challenges that organizations often face is that the need for a different kind of writing on the web isn’t always recognized.
Just like you wouldn’t use the same style of writing for a speech and a brochure, writing online has different needs too. Writing for Twitter is very different than writing a blog like this. Developing SEO focused content and creating an online white paper, different again.
It’s something to think about. How do you handle the different areas for written content?