An article in Ragan’s PR Daily on whether Twitter is just a fad created quite a discussion in the AHA PR office. We have several clients with a solid Twitter presence that are finding great value using the micro-blogging tool. For other client organizations, we have recommended other social networking sites as more valuable for their communications outreach at this moment.
It is definitely a popular tool, but I do think it’s important to remember that it is just a tool and that you can’t build a communications strategy around a tool.
What do you think? Is Twitter just a fad or will it last and provide long-term benefit to users?