The New York Times has an excellent in-depth article focused on crisis communications. For anyone in communications and PR, it’s worth a read. It’s long – 5,200 words – and it’s interesting. That The New York Times would produce an article this long says something about the importance and value of this topic and, of course, the flat out interest in it.
Get a coffee or tea and settle in. It will take you some time to read this, but it is worth the read.
I will weigh in tomorrow on what we think of the advice given in the article and how we, at our Vancouver PR agency, approach crisis communications.