There is a great piece on Hubspot.com entitled 4 Ways To Make Your Corporate Website More Social. This is a recurring topic here on the AHA blog and with our clients. An organization has a real opportunity to use their website to provide relevant information and to connect with stakeholders. Unfortunately, more often than not, websites don’t receive the attention they should because the focus is on some other online tools or technology that have more buzz, hype or profile at the moment.
Take a good look at your website or have a professional provide an audit on your site. There may be opportunities that you are missing because your site is stagnant, stale or just plain outdated.