The NY Department of Health and Hygiene’s video campaign to wean the people of the big apple off soda has certainly generated a great deal of discussion in both traditional media and online.
When you think about the number of people that this video has reached, it is quite impressive. It had national coverage in both the U.S. and Canada (and I would imagine around the world). If the objective of this video is to change behaviour, I think it works. I will think twice about having another drink of pop, that’s for certain.
Shock value works in this case. The video is getting a great many views and it gets the message across loud and clear.
Another good example of a video that communicated its message clearly is Waking Up Canadian. This video, put out by Citizenship and Immigration Canada, uses humour to get its point across.
Video is becoming an important part of both marketing and PR and there is a great deal of crossover in this area. What kind of video could you produce to tell the story of your organization? What would its objective be?