What is your social media personality?

Different from establishing the personality of your online brand (although it is relevant) and different from defining the personality traits of your “community” (target market), understanding what your social media personality is important.

IMedia has a great piece on this by Tom Edwards. It is important to understand your social media personality and the risks and opportunities that come with it. Edwards does a great job of outlining each. Definitely worth a discussion within your organization.

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