There’s good news on the horizon for those businesses and celebrities that are being impersonated on Twitter.
Apparently, St. Louis Cardinals Manager Tony La Russa sued Twitter. It was reported by the Associated Press that La Russa was “claiming an unauthorized page used his name to make light of drunken driving and two Cardinals pitchers who died, [it] damaged his reputation and caused emotional distress.”
Sports Illustrated’s website SI.com is reporting that the two sides have reached an agreement. Twitter is paying legal fees and making a donation to La Russa’s Animal Rescue Foundation.
These types of impersonations are happening more and more on Twitter. TechCrunch has a blog post reporting that this summer, Twitter is planning to add a feature called “verified accounts.” This will help ensure people using the accounts are actually the person and not an impersonator. To start, Twitter will be looking at famous people.
I am sure many can’t wait until the time comes for Twitter to verify business and brand accounts.