The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here.

I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals – images, video, links to other information and — no more industry jargon. It’s a great time to be in this job — we get to have open, real, authentic conversations with real people. It’s exciting. And I can see how it can be scary, too. Change usually is. Do yourself a favour, buy the New Rules of Marketing & PR and read it … it will open your mind to a whole new way of doing business.