Blogs and other social media have created an incredible opportunity to communicate. They have also opened up the curtain and let us see the little man at the controls. (If you didn’t get The Wizard of Oz reference, my apologies.)
One of my favourite blogs is the bad pitch blog by PR gurus Kevin Dugan and Richard Laermer – this blog has a long list of smart, lively and witty contributors. Here, bad news releases and pitches are put under the microscope.
This blog has great information if you want to see what mistakes can be made – before you make them. They also showcase good pitches. The good pitch badge of honour award is named the “Glinda”, (after the good witch of the East in
The Wizard of Oz).
This blog covers an important topic in PR – the pitch. It is such an important part of reaching out to the media. Check this out and find out what works and what doesn’t.
There are a lot of people contacting the media that don’t even get the reporter’s name or their beat right.
Before you contact the media, make sure you have something to say, that you are saying it to the right person and that you are putting it in front of them at the right time and in the right way.