Why PR still matters

Posted by Ruth Atherley of AHA Creative Strategies on August 26th, 2009

At AHA, we strongly believe that public relations is an important component of an organization. Not just by putting information out, but also with the communicator having a seat at the table and contributing to defining business strategy. We also believe that social media provides an exceptional opportunity to authentically connect stakeholders and target markets with an organization that will provide value to their lives in some form (product, service, or contribution to their community). PR and social media are a great match!

Shel Holtz (who we love!) has an excellent piece on socialmediatoday.com that talks about the value of PR and marketing. It is definitely worth a read.