What Matters the Most – Kiwi Style

Posted by Ruth Atherley of AHA Creative Strategies on April 29th, 2013

DSC_0047Each year, around this time, AHA heads to New Zealand to blog for TRENZblog. This initiative is part of our work with Tourism New Zealand. We spend a week travelling the country and then we attend TRENZ, New Zealand’s largest travel trade show – and we blog our way through the country and the trade show.

Each time I visit New Zealand, I learn both life and communications lessons. Most times, they are intertwined (after all, we all communicate and it is one of the most challenging aspects of life sometimes). Each time, one big lesson stands out. This year, that lesson is about bringing your passion and your “A” game every day. While this lesson can be translated to any profession, it certainly hit home for me in what we do here at AHA.

In the two weeks in New Zealand, I had several opportunities to speak with/interview people in the tourism world. Several people really stood out for me. Over the next two weeks, I am going to share those experiences here on the AHA blog, showcasing what each of them taught me.

The first is Nicolas, the winemaker at the boutique winery, Black Estate, in the Canterbury Region of New Zealand. Nicolas took the time to let us see what was going on just a day or so after the harvest. This is a very busy time for a winemaker, and yet Nicolas let us into the area where the grapes were being squished (not the technical term) and he also spent a good thirty minutes showing us around and answering my questions.

Lesson 1: Be so excited and passionate about what you do that you want to share it.

Nicolas’ passion was clear – as was his knowledge and talent. I could almost see the delight in his eyes as he explained the process. It made me want to support this winery because it was clear that it mattered to him.

Lesson 2: Be patient and open to questions from those who know much less than you.

While I have been known to sip a glass of wine or two now and again, I know next to nothing about the behind-the-scenes workings of a real vineyard. Nicolas answered all my questions, never spoke down to me, and encouraged me to ask more questions. He opened my mind to many aspects of winemaking and he educated me, making me want to learn more about what he does.

Lesson 3: Embrace who you are. Not once did Nicolas apologize for being a small winery. In fact, he was proud of it and confident in the quality of his wine. Black Estate is a boutique winery and it embraces that – it doesn’t try to be a big winery; it focuses on being the best it can be. Not trying to be anyone else.

While these lessons might not seem to be communications lessons – they are. Nicolas lives the Black Estate brand. He is clear and consistent in how he speaks about the grapes, the process, and the art and craft of making wine. And he clearly loves it. His passion shone through and he used humour to explain things to me. He is an excellent communicator when it comes to his wine.

Next up: Fiona and Chris of Hapuku Lodge in Kaikoura.

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