United hears his song

Posted by Ruth Atherley of AHA Creative Strategies on July 08th, 2009

It’s amazing what a hot video on YouTube will do to get a big company to pay attention to a consumer. According to a report in the travel section of the Los Angeles Times, United Airlines has opened a conversation with Dave Carroll – the musician who had his guitar damaged on one of their flights. (See yesterday’s blog post for more info.)

Good for you, United. Reaching out and making it right is always a good business decision.

…And for the record, I forwarded this link on to my client as well.