Understanding social media channels

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2016

dreamstime_xs_29206617I don’t think a week goes by at AHA when I don’t learn about another social media communications channel. And some days, it can feel like there is so much information about the technology, usage and user demographic, that it can be really confusing and overwhelming.

We go through a process here at AHA that includes defining the demographic user, how this technology or channel can be effectively used for clients, and how challenging it might be to get it up and running – relevant to client understanding of technology or appetite for new channels. It can be a time-consuming process, but it’s worth it for us so that we can be aware of new opportunities for clients.

We are going to start a regular (every two weeks) feature here on the blog that focuses on explaining, in the context of communications or PR, different social networks, channels, tools and technology. And – we’re going to start with the most popular ones like Facebook, Twitter, LinkedIn and Google+. While many people are fully versed with these, many others aren’t – and we have had several new clients come to us because they want help with the basics. Other people might already be using the more popular social media networks for their organization, but don’t have a strategy. We’ll talk about that too.

We’re looking forward to developing this feature series here on the AHA blog – and we hope it will provide you with some useful information so that you can navigate through all of the communications opportunities online.

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