Media Testimonials

I have known and worked with Ruth Atherley of AHA Creative Strategies for more than two decades. Ruth regularly wrote for the national publications that I ran as Editor-in-Chief (Modern Woman, Canadian Living, Homemakers) and now, as a PR professional, she pitches me story ideas in my role as Editor-in-Chief of Metro, Canada’s best-read national daily newspaper.

Ruth and the AHA team are professionals – they understand my 1.6 million daily readers and what will capture their attention, so when they pitch me a story, it has Metro stamped all over it.

Ruth approaches media relations strategically. She doesn’t just connect with me when she wants something; when I need something she steps up pronto.

The AHA team “gets” how journalists work and what I need to create compelling must-read content. I don’t run every story idea they send, but I always open their email or take their call and I’m never disappointed by the pitch.

– Charlotte Empey, Editor-in-Chief, Metro


Working with AHA Creative Strategies is a positive experience. They understand the needs of a travel journalist. When I explain my story angles, they work with me to make sure that I get the experience, interviews and information I need. They respect my deadlines, my editorial angles, and understand what I do and what I need.

– Loren Christie, Travel Correspondent, Canada AM


I’ve dealt with AHA several times over the past 18 months in my capacity as Travel Editor at the Toronto Star and have found them to be professional, creative and quite helpful.

– Jim Byers, Travel Columnist (Formerly Editor), Toronto Star


I have had the pleasure of dealing with AHA Creative Strategies to arrange a press visit to New Zealand for a feature story in Weddingbells magazine. Both Ruth Atherley and Paul Holman are incredibly professional, organized and on top of all details that go into planning such an excursion. I love how thorough both Ruth and Paul are. They listened to my proposed story angle, offered some expert advice of their own for ideas that would work for my publication, and we are working together to create an amazing itinerary which, in turn, will make for an amazing story for my readers. I have worked with many press reps on travel stories and trips in the past and Ruth and Paul are absolutely two of the best in the business. Even though we have never met and are on different coasts (they are based in Vancouver; I am in Toronto), I feel like I know them. They’re wonderful people and a smart, innovative company.

– Alison McGill, Editor-in-Chief, Weddingbells


I had the pleasure of working with AHA Creative Strategies on both sides of the media fence.  They expertly handled public relations for my syndicated international TV show Word Travels, and also coordinated and arranged my fantastic press trip on behalf of Tourism New Zealand.  Both cases delivered fantastic results. Ruth and Paul have ably demonstrated that when it comes to travel media, social networks and online promotion are just as important as traditional channels.

– Robin Esrock, Freelance Travel Writer, Word Travels Host, Blogger


I have had the pleasure of working with AHA Creative Strategies for over two years. They have provided editing services for, one of the most popular blogs focused on cruising. They have also written a range of travel pieces for me on cruising – for both Ports and Bows and my syndicated national column that runs in 11 Canwest newspapers throughout Canada. They are professional, reliable and easy to work with. They took the time to understand the interests of my readers and focused on delivering excellence.

– Phil Reimer, Ports and Bows,


I find the quality of your press releases to be excellent, with valuable information and no over-sell. When I use it on a website, it goes in perfectly without the need to work on spacing issues. They come complete with images and their descriptions and rights, and there is no need to spend time doing any additional work or searching. I love the way you guys send everything out so complete and without need for alterations!!

– Bea Broda, Editor, Travel Video News


Paul Holman is excellent at what he does. And what he does is this: he responds to journalists’ questions and requests promptly, provides all the information you need, and supplies excellent services, from liaising to planning press trips. And he does it all with grace, patience and style.

– Tim Johnson, Freelance Journalist


Could you guys be any more professional, organized or punctual? I wish the dozens of companies I deal with were a fraction like you.

– Michael Morcos, Publisher & Editor, Canadian World Traveller Magazine