Posted by Ruth Atherley of AHA Creative Strategies on August 19th, 2008
The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here.
I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals – images, video, links to other information and — no more industry jargon. It’s a great time to be in this job — we get to have open, real, authentic conversations with real people. It’s exciting. And I can see how it can be scary, too. Change usually is. Do yourself a favour, buy the New Rules of Marketing & PR and read it … it will open your mind to a whole new way of doing business.
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Thanks for writing about my book. Yes, we’ve been liberated. We used to have to buy expensive advertising or beg the media to write about us. Now we can publish content directly to reach our buyers. David
David Meerman Scott — August 20th, 2008, 3:21 am