The difference between strategy and tactics

Posted by Ruth Atherley of AHA Creative Strategies on September 21st, 2009

Have you ever been in a meeting and had a client, colleague or consultant confuse “strategic” and “tactical.” I think it happens more than we realize (or perhaps like to admit) and it’s not always junior staff that don’t understand the difference.

Our friends at Beaupre have, what I think is, the best explanation of the two on their blog. It’s worth a read. (I’ve sent this link out to dozens of people).