Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2013
It isn’t often that I get to write a post like this – one that celebrates an organization that authentically lives its brand and keeps its brand promise. However – I just had (yet another) excellent experience with WestJet and I think they deserve to be acknowledged for this experience and for consistently behaving in an authentic, respectable and customer-focused manner.
I recently flew my father and his wife into Vancouver for a visit. My dad had a bad fall last year, shattering his femur, and he is still recovering from that. He still has some mobility issues, so when …Read more