Your Website is Important to Social Media Engagement

Posted by Ruth Atherley of AHA Creative Strategies on March 01st, 2010

Measurement in PR has always been a challenge and that hasn’t changed with social media. Understanding and showing the value of what we do isn’t always easy for communicators.

There is a good article on Socialtimes.com that addresses measurement in social media. It’s more from a marketing viewpoint, but it applies to the use of social media in PR or communications efforts.

One of the points in this article talks about bounce rates. It asks: Are people coming to your website from social media sites or networks, but leaving quickly? This is a good question and one that…