Viral Video

Posted by Ruth Atherley of AHA Creative Strategies on August 25th, 2010

You may have seen the video of a woman in Britain who, for no apparent reason, picked up a friendly cat and put it in a garbage can. Links to this video were emailed all over the world, it was uploaded to Facebook and YouTube and the clip appeared on a range of broadcast news shows.

AHA TAKE

Apart from shaking our heads at the cruelty involved – the poor cat was stuck in the garbage for about 18 hours – and the seemingly randomness of this nasty act, there are a couple of…