Ruth to speak at TEDx BCIT

Posted by Paul Holman of AHA Creative Strategies on January 12th, 2015

We are pleased to report that AHA CEO Ruth Atherley will be presenting at TEDx BCIT on January 24, 2015. Ruth has identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.

Ruth is excited about the opportunity and looks forward to hearing and meeting the other speakers.

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Client articles across Canada

Posted by Paul Holman of AHA Creative Strategies on July 28th, 2014

We were thrilled today to see that clients received some great coverage over the past few days.

Jim Byers, from the Toronto Star, wrote about BikeHike Adventures on his blog.

Freelance travel writer Janie Robinson had an article published on New Zealand in The Toronto Sun (and in other Sun publications across the country).

 

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What to do when you get a ‘no’ from media

Posted by Paul Holman of AHA Creative Strategies on July 11th, 2014

In today’s Fast Take Friday, Ruth talks about what to do if media says “no” to a pitch. There’s always a way to get to a “yes.” At AHA – we don’t need easy, we just need possible!

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Tips to improve your internal communications

Posted by Paul Holman of AHA Creative Strategies on June 27th, 2014

In today’s Fast Take Friday, AHA CEO Ruth Atherley provides some action items you can start now in order to improve your internal communications outreach and engagement.

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Internal communications during an issue

Posted by Ruth Atherley of AHA Creative Strategies on June 20th, 2014

In today’s AHA Fast Take Friday, CEO Ruth Atherley talks about the importance of internal communications – especially for a high profile organization that deals with issues or controversy.

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AHA Fast Take Friday – Getting senior executive approvals

Posted by Paul Holman of AHA Creative Strategies on June 13th, 2014

In today’s AHA Fast Take Friday, CEO Ruth Atherley talks about the need to provide a business case in order to get campaigns, projects and initiatives approved by the senior executive.

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Visual storytelling is a key communications approach

Posted by Ruth Atherley of AHA Creative Strategies on June 03rd, 2014

The Internet has changed how we absorb information. Shorter text, quick facts, and compelling and creative visuals such as infographics, photos, illustrations and video speak to the new need for relevant, short pieces of information to digest.

In the world of public relations, we have known, for a very long time, that body language is important – especially if you are dealing with an issue or a crisis. It isn’t just what you say that matters, it’s also the visual that goes with it. Studies have shown that 93% of communication is non-verbal and that our brains process images 60,000 …

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Issues and crisis communication

Posted by Ruth Atherley of AHA Creative Strategies on May 21st, 2014

The work we do here at AHA Creative Strategies often seems to come in groups. Right now, we are working with several clients on issues communication and this comes right on the heels of writing quite a few issues and crisis communication plans for other clients.

It’s important to understand that an issue is different from a crisis. An issue is one that keeps you up at night worrying about it – inappropriate behaviour by an employee or senior executive, the unexpected or unexplained removal of a CEO or president, plant closure and employee layoffs, a strike vote by your …

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How to respond to negative feedback online

Posted by Ruth Atherley of AHA Creative Strategies on April 23rd, 2014

We have clients in a range of sectors including travel and tourism. Online networking sites such as TripAdvisor, Cruise Critic, Yelp and others can provide exceptional opportunities for tourism and hospitality-based businesses – and they can also be incredibly damaging.

I spend time on many of these sites for both personal (I travel a lot) and professional (seeing what people are saying about our clients) reasons. I am always surprised when I speak to someone in the tourism and hospitality world who says they don’t monitor or respond to reviews on these sites. (Our clients are fully engaged …

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Delivering on your brand promise

Posted by Ruth Atherley of AHA Creative Strategies on April 16th, 2014

I had an interesting conversation with a client the other day. He called to ask us about Search Engine Optimization (SEO). While we have a foundational knowledge about SEO and integrating SEO elements when developing online content (including websites, blog posts and news releases), our client’s needs went beyond our communications abilities in this area and we referred him to an SEO specialist.

His response: “You are always so responsive and take care of what I need, even if you don’t provide it. You make it easy for me.”

That’s a big compliment to receive. Our commitment to providing exceptional …

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