The Big Three Don’t Get Social Media

Posted by Ruth Atherley of AHA Creative Strategies on December 09th, 2008

I have been reading a great deal about the “Big Three” automakers and the controversy surrounding their proposed bailout. I have seen a lot of mainstream media coverage on this issue and wanted to know what was being discussed online. More specifically, I wanted to know what Ford, GM and Chrysler were doing online to open the conversation with consumers and the average person.

There has been a lot written online about how these companies were using social media to reach out “to promote the bailout.” Notice the choice of words: “to promote the bailout,”…