What Super Bowl ads & halftime reactions mean to businesses

Posted by Ruth Atherley of AHA Creative Strategies on February 10th, 2016

Super Bowl ads are highly anticipated and costly. It is estimated that just buying the time slot for a 30-second spot for Super Bowl 50 would have set you back around $5 million U.S. And then there are production costs, which are estimated to be up to $10 million U.S., depending on the commercial.

The halftime show is another big element. This year, Coldplay was listed as the headliner, and then Beyoncé and Bruno Mars were added to the playlist – all high-profile entertainers with huge followings.

The reactions on social media to the ads and the halftime show are …

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The Rescue Dog and the $3.8 Million Commercial

Posted by Ruth Atherley of AHA Creative Strategies on February 05th, 2013

Recently at AHA, we have been doing a great deal of brand journalism work with clients. More and more, organizations are focused on telling their story in an editorial style rather than through marketing or advertising pieces. Quite often, a good brand journalism story accompanies an advertising campaign.

Sunday’s Super Bowl is a perfect example of how brand journalism has slipped into the mainstream, without us really noticing. For many people who watch the Super Bowl, the ads are an important part of the experience. And let’s face it, they are pretty entertaining. And they should be, given how much …

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