A Strategic Plan Can Only Work If You Use It

Posted by Ruth Atherley of AHA Creative Strategies on February 03rd, 2010

I came across a great post by Brian Solis on social media integration. It’s worth a read. (Just about everything Brian writes is worth a read.)

Integrating social media into your communication efforts doesn’t stop when you write a strategic plan. It is an ongoing and evolving effort. We have recently had some interesting conversations with a client that we work with on a project basis. This client is someone that we have a huge amount of respect for and we want to see him succeed. His company is young and growing and he has a strong philanthropic…

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Posted in: AHA,Blogging,Online Communications,Public Relations,Social Media

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Figuring Out What Is Right For Your Organization

Posted by Ruth Atherley of AHA Creative Strategies on January 27th, 2010

In my role at AHA, I attend conferences, I take online courses, I read blogs and online media, and follow social media and PR visionaries on Twitter and on other social networking sites. I am always learning.

A few years ago, I went through a stage where I felt I had to know all of the social media, social networking, and online tools and technologies to do my job. It became overwhelming and I realized that I started to view each new things as “it.” The old adage that if your only tool is a hammer, you treat everything as…

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Posted in: AHA,Online Communications,Public Relations,Social Media

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