The importance of a strategic approach

Posted by Ruth Atherley of AHA Creative Strategies on May 30th, 2016

I have recently had several conversations with colleagues and clients about the importance and value of a strategic approach. One former colleague, and now friend, who leads the communications efforts for a large multi-national organization was complaining about the lack of strategic thinking from her team, many of whom are mid-20s to late 30s. She was wondering what she could do about it and whether strategic thinking can be taught.

I said that I believed that it could. It takes effort and, wait for it – strategic leadership on her part – but I think that part of the challenge …

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AHA Social Media 101 – Facebook for Business

Posted by Ruth Atherley of AHA Creative Strategies on March 16th, 2016

This is the first in our AHA Social Media 101 series.

While it might seem that everyone else in the world has a full grasp of social media and is using it to grow their business, to raise the profile of their organization, and to generate new customers or clients, the fact is – there are many, many smart, accomplished and successful people who are confused, overwhelmed or who just don’t quite understand social media.

We are often asked basic questions about the value of specific social media networks, tools or technologies and we want to share some information here …

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A Strategic Plan Can Only Work If You Use It

Posted by Ruth Atherley of AHA Creative Strategies on February 03rd, 2010

I came across a great post by Brian Solis on social media integration. It’s worth a read. (Just about everything Brian writes is worth a read.)

Integrating social media into your communication efforts doesn’t stop when you write a strategic plan. It is an ongoing and evolving effort. We have recently had some interesting conversations with a client that we work with on a project basis. This client is someone that we have a huge amount of respect for and we want to see him succeed. His company is young and growing and he has a strong philanthropic focus. He …

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Figuring Out What Is Right For Your Organization

Posted by Ruth Atherley of AHA Creative Strategies on January 27th, 2010

In my role at AHA, I attend conferences, I take online courses, I read blogs and online media, and follow social media and PR visionaries on Twitter and on other social networking sites. I am always learning.

A few years ago, I went through a stage where I felt I had to know all of the social media, social networking, and online tools and technologies to do my job. It became overwhelming and I realized that I started to view each new things as “it.” The old adage that if your only tool is a hammer, you treat everything as …

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