An organization needs to tell its own story

Posted by Ruth Atherley of AHA Creative Strategies on August 10th, 2016

On Tuesday, I saw an announcement that the Toronto Star, the largest daily newspaper in Canada, has laid off 60 people – most from the newsroom/editorial side of the paper. This unexpected mass layoff is devastating news for the individuals involved, for journalism in Canada, and for organizations who use media relations and publicity to raise brand awareness, to tell their story, to humanize their business, and to show how they are a good corporate citizen and member of their community.

Here in the AHA office, we feel terrible for the people who lost their jobs. Not only did …

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Tell an Engaging Story About Your Organization

Posted by Ruth Atherley of AHA Creative Strategies on May 04th, 2011

I have to admit that all the years (too many to mention) that I spent at Maclean’s had a huge impact on me. I believe that telling the story of an organization, an industry or an event is a smart way to engage your community. I also believe that it has to be authentic, relevant and truthful. It can’t be a puff piece that either ignores or dismisses challenges, issues or the “other side of the coin.” (Again – thanks Maclean’s!) People are smart, they know when they aren’t being told the truth, they realize when you are trying to …

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