Social media is not free

Posted by Ruth Atherley of AHA Creative Strategies on January 21st, 2010

There is an ongoing myth that social media is free. This comes up reasonably often and when we explain the costs associated with developing a social media campaign, quite often the person is shocked.

Danny Brown outlined an extreme budget for social media on his blog post – and even if it is a little dramatic, it is worth a read.

Setting up a Twitter account or Facebook page is free. You can also get a blog set up at no cost. What does cost is the strategy, an audit, ongoing engagement, content creation and measurement. It’s much…