More on brand journalism

Posted by Paul Holman of AHA Creative Strategies on August 25th, 2011

Ragan’s PR Daily has a really good blog post on brand journalism. Here is a snippet from Shel Holtz’s piece, who we saw present at a Ragan social media conference two years ago.

“Marketing is what companies do to promote and sell products or services. Organizations produce plenty of it. Brand journalism, though, is different. This is content that could be inspiring, clarifying, funny, useful, or just plain interesting. Because it has these characteristics, people will want to link to it, share it, and talk about it precisely because it’s not trying to pitch something. As soon as it begins to smack of…

Can You Write?

Posted by Ruth Atherley of AHA Creative Strategies on July 26th, 2010

Shel Holtz has a very interesting piece on whether writing is a core skill for a professional communicator. He did a round up, asking several strategic communications professionals for their take and their responses are thoughtful and relevant. It’s an interesting topic and this piece is definitely worth reading.

AHA TAKE

There are some communicators who focus more on the actual craft of writing in their day-to-day work than others, but I can’t imagine that a professional communicator doesn’t need solid writing skills to do their job. Communication is at the very foundation of what we do…

Why PR still matters

Posted by Ruth Atherley of AHA Creative Strategies on August 26th, 2009

At AHA, we strongly believe that public relations is an important component of an organization. Not just by putting information out, but also with the communicator having a seat at the table and contributing to defining business strategy. We also believe that social media provides an exceptional opportunity to authentically connect stakeholders and target markets with an organization that will provide value to their lives in some form (product, service, or contribution to their community). PR and social media are a great match!

Shel Holtz (who we love!) has an excellent piece on socialmediatoday.com that talks about the…

Motrin Ad

Posted by Ruth Atherley of AHA Creative Strategies on November 19th, 2008

Motrin and their ad agency Taxi have had their hands smacked pretty hard online recently over an online ad about Motrin and moms. There is some discussion online how the anti-ad campaign spread so quickly – and Twitter is getting some of the credit. Someone has also put up a video on YouTube that shows how mad the mommies are.

Ad Age has a good article on the issue and so does A-list blogger and social media guru Shel Holtz. They both have a bit of a different take on it. Ad Age talks about the power of Twitter…