The changing skill sets of a PR professional

Posted by Ruth Atherley of AHA Creative Strategies on July 09th, 2009

There is an interesting blog post on arikhanson.com on the evolving skills of tomorrow’s PR pro that sparked an interesting discussion among the AHA Crew. The way the world communicates has changed and as communicators, we have had to evolve right along with it in order to remain effective and relevant.

Our approach at AHA is to blend traditional communication and social media. Online communication is an important component of our toolkit. Arik is right when he says that the skill set required has changed.

Strong writing is an important asset for any PR agency – it’s one of the…