What if you gained 15,000 Twitter Followers Overnight?

Posted by Ruth Atherley of AHA Creative Strategies on March 09th, 2010

In a random act of humour, Conan O’Brien decided to follow one of the 600,000 people that follow him on Twitter. The Chicago Tribune outlines the story very well.

Turns out, the person Conan chose to follow is Sarah Killen (@LovelyButton). She is in her late teens and is from Michigan. And about 15,000 of Conan’s followers began to follow Sarah. Sarah turned this opportunity into something very positive.

She tweeted about an upcoming breast cancer awareness walk, the Susan G. Komen 3-Day for the Cure, sending her new followers to a site where they could…