Posted by Paul Holman of AHA Creative Strategies on August 15th, 2014
Every organization planning to host an event wants media coverage. It’s a way to create awareness and raise the profile of your organization, your products or services, your brand, and your spokesperson. Depending on the event, media coverage may lead to more attendance the following day or the next year (if it is an annual event).
How do you engage the media and make them interested enough to want to know more?
An AHA client recently held an event that we were able to generate a tremendous amount of coverage on. Media coverage included eight newspaper articles, four television feature … Read more
Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2014
When discussing public relations or strategic communications, the word “engagement” comes up a lot. It is always interesting to hear what engagement means to a communications professional. It can mean different things to different people, including consultation, education, participation, active discussion and more. Quite often, it is spoken about in hushed tones and feels like the “holy grail” for communications professionals, which it can be – especially in this day and age of online connection through social media.
I was speaking with the communications manager of a potential new client and she was telling me about how much community engagement … Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 25th, 2014
Internal communication is an important piece of an organization’s brand reputation and, in the past few years, it has undergone a shift from being an HR function to becoming a crucial component of strategic communications.
Here at AHA, we develop communications plans for clients on a regular basis. During this process, one of the first questions we ask is about the organization’s current approach to internal communications – and how the external communications will be supported and reflected internally. This often results in an interesting discussion about employee engagement, how to best communicate with internal stakeholders, and the task of … Read more
Posted by Ruth Atherley of AHA Creative Strategies on April 28th, 2014
I have quite a few journalist, lawyer and communication friends on my personal Facebook page. The current issue facing Trinity Western University (regarding the opening of its law school and its controversial policy about same sex intimacy – being called discriminatory by many) is a big topic of discussion right now among a wide range of people. At the heart of this issue is Trinity Western’s requirement that its 3,600 students sign a community covenant forbidding intimacy outside heterosexual marriage. This is being called discriminatory against gays and lesbians.
The Ontario Law Society has rejected accreditation and Nova Scotia voted … Read more
Posted by Ruth Atherley of AHA Creative Strategies on April 03rd, 2014
Recently, I have had several conversations with potential clients about social media. Interestingly enough, they all wanted to discuss how to begin to engage in social media as a part of their overarching communications strategy. Each person I spoke with is in a senior position at a reasonably high profile organization. Yet, each one of them told me that they felt lost or overwhelmed (or both) about how social media fits into their overall strategy. And they didn’t know what to do about it.
This is far more common than many people realize. Not everyone understands social media or knows … Read more
Posted by Ruth Atherley of AHA Creative Strategies on March 25th, 2014
We do both positive, proactive PR and issues and crisis communication here at AHA. And for these two very different sides of communication, there are many similarities in how we approach them.
One key element for both proactive PR and issues and crisis communication is to pay close attention to the response that is created from the announcement, information or campaign.
Traditional media coverage often provides the opportunity for the community to weigh in, to provide comments online and, sometimes, to vote on a survey. And, of course, Facebook and Twitter provide a great deal of insight into how people … Read more
Posted by Ruth Atherley of AHA Creative Strategies on March 10th, 2014
Brand journalism has been around for a while now. Here at AHA, we’ve been using brand journalism to tell our clients’ stories for several years. As a communications tool, it does seem to be gaining traction. Which is a very good thing.
The Public Relations Society of America listed brand journalism as one of the top 12 trends in PR for 2012 and it was included in sessions in 2011 at SXSW. (I think, like here at AHA, this may have been a little ahead of the curve. We’ve been watching the use of brand journalism for quite some time … Read more
Posted by Ruth Atherley of AHA Creative Strategies on February 11th, 2014
Here at AHA, we’re big Olympic watchers (well, Paul is and he updates us… a lot). A few days ago, he missed the live coverage of the Opening Ceremony so he watched it later in the day on CBC’s Olympic website. The CBC coverage of the ceremony was hosted by Ron MacLean and Peter Mansbridge. At one point, Paul came into my office and said that something was weird – it seemed like the hosts’ microphones were live during what would have been the commercial breaks on television.
A little bit later he came in and said, “I don’t think … Read more
Posted by Ruth Atherley of AHA Creative Strategies on February 06th, 2014
At AHA, we have just completed and submitted a strategic communications plan for a start-up organization client. It was clear that this client has many opportunities to use marketing communication and PR to raise awareness of their service and engage their target market and stakeholder groups. However, it’s a small organization and they are in start-up mode. Their ability to implement had to be seriously taken into consideration in the development of the plan.
This is something that we are aware of with every client – from large global corporations to local companies to government agencies and everyone in between. … Read more
Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2014
I left the house very early this morning and I forgot my cell phone and my Internet hotspot. Forgetting both has never happened to me before and I have to admit it threw me into a mini anxiety attack when I realized it. Holy doodle – I have an incredibly important (and exciting) conference call with a client this morning. I have things to do and deadlines to meet. Facebook status updates to make and tweets to Twitter. What will I do without my iPhone – the center of my very existence (and what I use to tell time!)?
Then … Read more