Posted by Ruth Atherley of AHA Creative Strategies on April 03rd, 2013
Over coffee each morning, I read newspapers (many of them), I check out my favourite blogs (again many of them) and I check out the blogs that are relevant to clients (also many). I update myself on what is going on in the big picture world, in my world and in the world of each of our clients. Did I mention that I get up early?
I found a somewhat humorous blog on Ragan titled “5 signs you’re not cut out for PR” that was also incredibly accurate, which made it a little frightening. The writer, Scott Signore, nailed it …
Posted by Ruth Atherley of AHA Creative Strategies on March 12th, 2013
Here at AHA, we have always strongly believed in the relevance and value of blogs. Even when it didn’t seem quite so “cool” anymore – our clients continued to see results from blogs. We monitor them closely to make sure that they provide return-on-investment; anyone who has ever had the responsibility to write a blog knows how much effort they take to produce on a consistent basis.
Writing a blog is like writing a newspaper or magazine column – it has to have an element of opinion in it, you need accurate stats and facts if you are going to …
Posted by Ruth Atherley of AHA Creative Strategies on March 01st, 2013
My dad recently accompanied me on a trip to San Francisco. While I had to do some work while I was there, this city was a bucket list destination for him. As I mentioned in an earlier blog post, he had taken a bad fall last year and shattered his femur. Coming on this trip to San Francisco offered some incentive for him during his physiotherapy.
In San Francisco, we got a wheelchair for him, even though he can walk reasonably well with a cane. Given that he is still healing, I didn’t want him over-extending himself as we discovered …
Posted by Ruth Atherley of AHA Creative Strategies on January 31st, 2013
There is an ongoing discussion out there about whether or not the press release is dead. (Google: “is the press release dead?” – you’ll see.) And on that topic, in my humble opinion, the title “press release” is dead. It should now be called a “news release” or a “media release” to reflect the shift in journalism from print publications to broadcast and digital media. According to Wikipedia, the press release was first used in 1906 after a train wreck. It was distributed to the press, which back then was printed.
We believe the news release still has value, but …
Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2013
I got up quite early this morning (2:30 a.m.) because I had some work with a tight deadline that I had worked on over the weekend and wasn’t quite happy with it yet. I had an early ferry (6:20 a.m.) to catch, so that meant that getting up at my usual early time (5 a.m.) to catch up on things was out of the question – I needed to get up earlier. As I hauled myself out of bed, I wondered if other people do this – get up this early because something is due and it needs work. I …
Posted by Ruth Atherley of AHA Creative Strategies on January 21st, 2013
How people take in information has changed. I read The Shallows: What the Internet is Doing to Our Brains a while ago and it resonated with me. Communication has shifted and people want short, informative pieces that they can quickly read, hear or view.
Years ago, when I worked at Maclean’s magazine, the People page was consistently the most read page in the magazine. It wasn’t because the people who read Maclean’s weren’t interested in the other longer pieces – it was partially because that page had information on interesting people and partially because the pieces were short bites of …
Posted by Ruth Atherley of AHA Creative Strategies on January 14th, 2013
Images, photos, illustrations and visuals – they matter now and, the fact is, they mattered back in the “old days” too. When I worked for Maclean’s magazine, standing over the light table going through images was an important part of the storytelling process. You didn’t just hand that off to a photo editor or photographer (no matter how smart or talented that person was). You were involved because you knew that a great photo drew people in to the story; that it communicated what you were trying to share in a different way. And today, some of our strongest assets …
Posted by Ruth Atherley of AHA Creative Strategies on September 25th, 2012
There are days when I have so many solid ideas for blog posts that I do a happy dance. Other times, I struggle with finding a topic that you will find relevant and that I feel that I can, and should, weigh in on. And some days, my writing brain just doesn’t show up. Those are not easy days, given how much I write in a day. However, on some magical days, as I go through the morning’s news, blog posts and social media updates, a piece shows up that is so good I just have to share it. Today …
Posted by Ruth Atherley of AHA Creative Strategies on September 20th, 2012
Writing is a challenge, even when it goes well. Good writing is a gift from the universe, but it’s never guaranteed. Even people that write incredibly well have times when it just doesn’t click; the piece never comes together as they had hoped.
For those of us who write often and who are always chasing that “click,” this article provides some good tips and hints on how you can improve your writing – sometimes without changing a word.…
Posted by Ruth Atherley of AHA Creative Strategies on August 21st, 2012
Regular readers of our AHA blog know that we’re big fans of Chris Brogan. He’s smart, he’s talented, he’s kind and he’s generous with his knowledge. A pretty great combination, if you ask us. We always find something interesting on his blog – topics that engage us in conversation and discussion in the AHA office and with clients. One of his recent posts on how important it is for communicators to do more than “talk well” resonated with me. This post is worth a read.
We know that the world has changed and that technology has empowered us – as …