Is social media right for your organization?

Posted by Ruth Atherley of AHA Creative Strategies on April 03rd, 2014

Recently, I have had several conversations with potential clients about social media. Interestingly enough, they all wanted to discuss how to begin to engage in social media as a part of their overarching communications strategy. Each person I spoke with is in a senior position at a reasonably high profile organization. Yet, each one of them told me that they felt lost or overwhelmed (or both) about how social media fits into their overall strategy. And they didn’t know what to do about it.

This is far more common than many people realize. Not everyone understands social media or knows …

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Consider the comments

Posted by Ruth Atherley of AHA Creative Strategies on March 25th, 2014

We do both positive, proactive PR and issues and crisis communication here at AHA. And for these two very different sides of communication, there are many similarities in how we approach them.

One key element for both proactive PR and issues and crisis communication is to pay close attention to the response that is created from the announcement, information or campaign.

Traditional media coverage often provides the opportunity for the community to weigh in, to provide comments online and, sometimes, to vote on a survey. And, of course, Facebook and Twitter provide a great deal of insight into how people …

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Brand journalism – organizational storytelling

Posted by Ruth Atherley of AHA Creative Strategies on March 10th, 2014

Brand journalism has been around for a while now. Here at AHA, we’ve been using brand journalism to tell our clients’ stories for several years. As a communications tool, it does seem to be gaining traction. Which is a very good thing.

The Public Relations Society of America listed brand journalism as one of the top 12 trends in PR for 2012 and it was included in sessions in 2011 at SXSW. (I think, like here at AHA, this may have been a little ahead of the curve. We’ve been watching the use of brand journalism for quite some time …

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You never know who is listening…

Posted by Ruth Atherley of AHA Creative Strategies on February 11th, 2014

Here at AHA, we’re big Olympic watchers (well, Paul is and he updates us… a lot). A few days ago, he missed the live coverage of the Opening Ceremony so he watched it later in the day on CBC’s Olympic website. The CBC coverage of the ceremony was hosted by Ron MacLean and Peter Mansbridge. At one point, Paul came into my office and said that something was weird – it seemed like the hosts’ microphones were live during what would have been the commercial breaks on television.

A little bit later he came in and said, “I don’t think …

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Your communications plan has to be strategic and realistic

Posted by Ruth Atherley of AHA Creative Strategies on February 06th, 2014

At AHA, we have just completed and submitted a strategic communications plan for a start-up organization client. It was clear that this client has many opportunities to use marketing communication and PR to raise awareness of their service and engage their target market and stakeholder groups. However, it’s a small organization and they are in start-up mode. Their ability to implement had to be seriously taken into consideration in the development of the plan.

This is something that we are aware of with every client – from large global corporations to local companies to government agencies and everyone in between. …

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No cell phone – no problem

Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2014

I left the house very early this morning and I forgot my cell phone and my Internet hotspot. Forgetting both has never happened to me before and I have to admit it threw me into a mini anxiety attack when I realized it. Holy doodle – I have an incredibly important (and exciting) conference call with a client this morning. I have things to do and deadlines to meet. Facebook status updates to make and tweets to Twitter. What will I do without my iPhone – the center of my very existence (and what I use to tell time!)?

Then …

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The link between results and living your brand promise

Posted by Ruth Atherley of AHA Creative Strategies on January 15th, 2014

There is a direct link between generating results for your organization – whatever that means to you (sales, engagement, response, behaviour change, perception change etc.) – and living your brand promise.

I had an interesting experience over the weekend that so clearly showed the importance of customer service and how it supports PR and the brand promise, that I want to tell you about it. We are cruisers. While we might not meet the stereotype of a cruiser, we have taken quite a few cruises – in the Mediterranean, to Mexico, in the Caribbean.

Now, it’s pretty clear that the …

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Travel PR

Posted by Ruth Atherley of AHA Creative Strategies on September 17th, 2013

AHA works with clients in a range of sectors – consumer goods, technology, post-secondary education, health care, fitness, law and the judiciary, fashion, not-for-profit, insurance and, of course, travel. We provide a range of services for our clients including promotional public relations, community relations (including social media), strategic communications planning, writing and editing services, messaging and positioning, crisis and communication planning, and issues communication management.

We have extensive travel PR experience and a strong skill set in this area. Our clients range from tourism boards to hotels to airlines to tour operators and local activities. We have spent a decade …

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Guest Blog Post: Popping up with a random act of kindness

Posted by Ruth Atherley of AHA Creative Strategies on September 06th, 2013

Our summer intern, Christian Varty, took on the job of delivering a random act of kindness for September (although he delivered it in August since he headed back to school a few days ago). His random act of kindness report is below. – Ruth

 

One of the benefits of doing good things is how it can inspire others and create more good things. This is what happened to me when I said I would deliver an AHA Random Act of Kindness.

Every year, our local Marketplace IGA hosts a family outdoor movie event. They project a movie and have …

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GUEST BLOG POST: Random acts of kindness

Posted by Laurie Hanley of AHA Creative Strategies on August 19th, 2013

Each month someone from the AHA Crew is given a small budget and sent out to do a random act of kindness. For August, our fabulous PR Coordinator Laurie Hanley was given the job. Below is her blog post. — Ruth Atherley

 

Have you ever searched for an empty parking space in your hometown? This is not an easy task in any major city and Halifax is no exception. It’s just brutal. It takes its toll on even the most delightful Pollyanna-type personalities. So when I was given $50 to do a random act of kindness, I ended up …

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