Posted by Ruth Atherley of AHA Creative Strategies on September 17th, 2013
AHA works with clients in a range of sectors – consumer goods, technology, post-secondary education, health care, fitness, law and the judiciary, fashion, not-for-profit, insurance and, of course, travel. We provide a range of services for our clients including promotional public relations, community relations (including social media), strategic communications planning, writing and editing services, messaging and positioning, crisis and communication planning, and issues communication management.
We have extensive travel PR experience and a strong skill set in this area. Our clients range from tourism boards to hotels to airlines to tour operators and local activities. We have spent a decade …
Posted by Ruth Atherley of AHA Creative Strategies on September 06th, 2013
Our summer intern, Christian Varty, took on the job of delivering a random act of kindness for September (although he delivered it in August since he headed back to school a few days ago). His random act of kindness report is below. – Ruth
One of the benefits of doing good things is how it can inspire others and create more good things. This is what happened to me when I said I would deliver an AHA Random Act of Kindness.
Every year, our local Marketplace IGA hosts a family outdoor movie event. They project a movie and have …
Posted by Laurie Hanley of AHA Creative Strategies on August 19th, 2013
Each month someone from the AHA Crew is given a small budget and sent out to do a random act of kindness. For August, our fabulous PR Coordinator Laurie Hanley was given the job. Below is her blog post. — Ruth Atherley
Have you ever searched for an empty parking space in your hometown? This is not an easy task in any major city and Halifax is no exception. It’s just brutal. It takes its toll on even the most delightful Pollyanna-type personalities. So when I was given $50 to do a random act of kindness, I ended up …
Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2013
I was fortunate; not only was I a voracious reader growing up with a natural ability with words, I also worked with some incredibly gifted writers and editors at Maclean’s. Working with some of the best in the country (I would say the world) makes you up your game. There is a much higher bar when the talent level of your colleagues is through the roof.
At AHA, we work with clients to write, review, revise and edit a wide range of documents. At some point, each project we work on involves the craft of writing – speeches, e-newsletters, …
Posted by Ruth Atherley of AHA Creative Strategies on June 17th, 2013
We’re always interested in explaining what we do here at AHA in the realm of public relations and communications. I remember several years ago seeing this amusing definition of some of the areas, including PR, that fall under the marketing umbrella:
If a circus is coming to town and they use a sign saying “Circus Coming to the Fairground Saturday” – that’s advertising.
If that sign gets put on the back of an elephant and the elephant is walked through town – that’s promotion….
If the elephant walks through the mayor’s flower bed and it makes the front
Posted by Ruth Atherley of AHA Creative Strategies on April 03rd, 2013
Over coffee each morning, I read newspapers (many of them), I check out my favourite blogs (again many of them) and I check out the blogs that are relevant to clients (also many). I update myself on what is going on in the big picture world, in my world and in the world of each of our clients. Did I mention that I get up early?
I found a somewhat humorous blog on Ragan titled “5 signs you’re not cut out for PR” that was also incredibly accurate, which made it a little frightening. The writer, Scott Signore, nailed it …
Posted by Ruth Atherley of AHA Creative Strategies on March 12th, 2013
Here at AHA, we have always strongly believed in the relevance and value of blogs. Even when it didn’t seem quite so “cool” anymore – our clients continued to see results from blogs. We monitor them closely to make sure that they provide return-on-investment; anyone who has ever had the responsibility to write a blog knows how much effort they take to produce on a consistent basis.
Writing a blog is like writing a newspaper or magazine column – it has to have an element of opinion in it, you need accurate stats and facts if you are going to …
Posted by Ruth Atherley of AHA Creative Strategies on March 01st, 2013
My dad recently accompanied me on a trip to San Francisco. While I had to do some work while I was there, this city was a bucket list destination for him. As I mentioned in an earlier blog post, he had taken a bad fall last year and shattered his femur. Coming on this trip to San Francisco offered some incentive for him during his physiotherapy.
In San Francisco, we got a wheelchair for him, even though he can walk reasonably well with a cane. Given that he is still healing, I didn’t want him over-extending himself as we discovered …
Posted by Ruth Atherley of AHA Creative Strategies on January 31st, 2013
There is an ongoing discussion out there about whether or not the press release is dead. (Google: “is the press release dead?” – you’ll see.) And on that topic, in my humble opinion, the title “press release” is dead. It should now be called a “news release” or a “media release” to reflect the shift in journalism from print publications to broadcast and digital media. According to Wikipedia, the press release was first used in 1906 after a train wreck. It was distributed to the press, which back then was printed.
We believe the news release still has value, but …
Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2013
I got up quite early this morning (2:30 a.m.) because I had some work with a tight deadline that I had worked on over the weekend and wasn’t quite happy with it yet. I had an early ferry (6:20 a.m.) to catch, so that meant that getting up at my usual early time (5 a.m.) to catch up on things was out of the question – I needed to get up earlier. As I hauled myself out of bed, I wondered if other people do this – get up this early because something is due and it needs work. I …