Posted by Ruth Atherley of AHA Creative Strategies on February 11th, 2014
Here at AHA, we’re big Olympic watchers (well, Paul is and he updates us… a lot). A few days ago, he missed the live coverage of the Opening Ceremony so he watched it later in the day on CBC’s Olympic website. The CBC coverage of the ceremony was hosted by Ron MacLean and Peter Mansbridge. At one point, Paul came into my office and said that something was weird – it seemed like the hosts’ microphones were live during what would have been the commercial breaks on television.
A little bit later he came in and said, “I don’t think …
Posted by Ruth Atherley of AHA Creative Strategies on February 06th, 2014
At AHA, we have just completed and submitted a strategic communications plan for a start-up organization client. It was clear that this client has many opportunities to use marketing communication and PR to raise awareness of their service and engage their target market and stakeholder groups. However, it’s a small organization and they are in start-up mode. Their ability to implement had to be seriously taken into consideration in the development of the plan.
This is something that we are aware of with every client – from large global corporations to local companies to government agencies and everyone in between. …
Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2014
I left the house very early this morning and I forgot my cell phone and my Internet hotspot. Forgetting both has never happened to me before and I have to admit it threw me into a mini anxiety attack when I realized it. Holy doodle – I have an incredibly important (and exciting) conference call with a client this morning. I have things to do and deadlines to meet. Facebook status updates to make and tweets to Twitter. What will I do without my iPhone – the center of my very existence (and what I use to tell time!)?
Posted by Ruth Atherley of AHA Creative Strategies on January 15th, 2014
There is a direct link between generating results for your organization – whatever that means to you (sales, engagement, response, behaviour change, perception change etc.) – and living your brand promise.
I had an interesting experience over the weekend that so clearly showed the importance of customer service and how it supports PR and the brand promise, that I want to tell you about it. We are cruisers. While we might not meet the stereotype of a cruiser, we have taken quite a few cruises – in the Mediterranean, to Mexico, in the Caribbean.
Now, it’s pretty clear that the …
Posted by Ruth Atherley of AHA Creative Strategies on September 17th, 2013
AHA works with clients in a range of sectors – consumer goods, technology, post-secondary education, health care, fitness, law and the judiciary, fashion, not-for-profit, insurance and, of course, travel. We provide a range of services for our clients including promotional public relations, community relations (including social media), strategic communications planning, writing and editing services, messaging and positioning, crisis and communication planning, and issues communication management.
We have extensive travel PR experience and a strong skill set in this area. Our clients range from tourism boards to hotels to airlines to tour operators and local activities. We have spent a decade …
Posted by Ruth Atherley of AHA Creative Strategies on September 06th, 2013
Our summer intern, Christian Varty, took on the job of delivering a random act of kindness for September (although he delivered it in August since he headed back to school a few days ago). His random act of kindness report is below. – Ruth
One of the benefits of doing good things is how it can inspire others and create more good things. This is what happened to me when I said I would deliver an AHA Random Act of Kindness.
Every year, our local Marketplace IGA hosts a family outdoor movie event. They project a movie and have …
Posted by Laurie Hanley of AHA Creative Strategies on August 19th, 2013
Each month someone from the AHA Crew is given a small budget and sent out to do a random act of kindness. For August, our fabulous PR Coordinator Laurie Hanley was given the job. Below is her blog post. — Ruth Atherley
Have you ever searched for an empty parking space in your hometown? This is not an easy task in any major city and Halifax is no exception. It’s just brutal. It takes its toll on even the most delightful Pollyanna-type personalities. So when I was given $50 to do a random act of kindness, I ended up …
Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2013
I was fortunate; not only was I a voracious reader growing up with a natural ability with words, I also worked with some incredibly gifted writers and editors at Maclean’s. Working with some of the best in the country (I would say the world) makes you up your game. There is a much higher bar when the talent level of your colleagues is through the roof.
At AHA, we work with clients to write, review, revise and edit a wide range of documents. At some point, each project we work on involves the craft of writing – speeches, e-newsletters, …
Posted by Ruth Atherley of AHA Creative Strategies on June 17th, 2013
We’re always interested in explaining what we do here at AHA in the realm of public relations and communications. I remember several years ago seeing this amusing definition of some of the areas, including PR, that fall under the marketing umbrella:
If a circus is coming to town and they use a sign saying “Circus Coming to the Fairground Saturday” – that’s advertising.
If that sign gets put on the back of an elephant and the elephant is walked through town – that’s promotion….
If the elephant walks through the mayor’s flower bed and it makes the front
Posted by Ruth Atherley of AHA Creative Strategies on April 03rd, 2013
Over coffee each morning, I read newspapers (many of them), I check out my favourite blogs (again many of them) and I check out the blogs that are relevant to clients (also many). I update myself on what is going on in the big picture world, in my world and in the world of each of our clients. Did I mention that I get up early?
I found a somewhat humorous blog on Ragan titled “5 signs you’re not cut out for PR” that was also incredibly accurate, which made it a little frightening. The writer, Scott Signore, nailed it …