Posted by Ruth Atherley of AHA Creative Strategies on April 29th, 2010
We recently had a U.S. client visit us in Vancouver for planning meetings and media updates. At AHA, we’re very fortunate that we have clients in the U.S. and Canada – on both the east and west coasts. That AHA is based in Vancouver – with our head office in Gibsons (a short 40-minute ferry ride from Vancouver) isn’t an issue with our clients or with media. We communicate on a regular basis by telephone, email, and online chat. The world has evolved enough that where we are based isn’t relevant, the work we do is.
Having said that and,…
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Posted by Ruth Atherley of AHA Creative Strategies on April 14th, 2010
I have had several conversations recently that made me stop at think. Actually, they also made me go back to the AHA PR office and ask what the crew thinks too.
One conversation I had was about the “depth” of commitment of social media followers. My colleague told me about a recent conference in Vancouver where Malcolm Gladwell spoke about President Obama and how he pulled strong support from social media during his election, but is currently facing challenges. (I wasn’t at this conference, so I am repeating what she explained to me.) Apparently, Gladwell was highlighting the difference in…
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Posted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2010
Jenn Riggle of The Buzz Bin has a great blog post on Seven Ways Hospitals Can Address Facebook Criticism. While Jenn’s post focuses on hospitals, her advice can be translated to any organization that faces public scrutiny and criticism.
Being attacked publicly is one of the main concerns that we hear when we speak with new clients about the potential of using social media as a part of their communications efforts. This is a valid concern and one that needs to be addressed, especially for those organizations that have outspoken critics—critics that understand and use social media and…
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Posted in: AHA,Communications,Issues and Crisis,Online Communications,Public Relations,Reputation,Social Media,Things That Make You Go hmmm...
Tags: Facebook, Nestle, PR Vancouver, Social Media
Posted by Ruth Atherley of AHA Creative Strategies on March 18th, 2010
iMedia has a great article with the headline: Does Facebook Work? It goes on to showcase some of the purchasing stats of retail customers, stats that don’t quite live up to the hype of Facebook.
I think one of the challenges that we face in using social media is that we are looking for this magic thing to come along and replace all the stuff from the past that didn’t work. Currently, social media is being hailed as the best tool ever for sales people, for marketing people and for PR—as well as for consumers, non-profits, businesses and other organizations.…
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