What’s the strategy?

Posted by Paul Holman of AHA Creative Strategies on December 09th, 2011

In today’s AHA Fast Take Friday, Ruth is in Atlanta talking about having a road map to make sure you’re on the right track.

PR at the Strategic Level

Posted by Ruth Atherley of AHA Creative Strategies on April 04th, 2011

At AHA, we are communicators. Quite often that means that we work with our clients on projects that they want to share with stakeholders – either internal or external (and often both).

Sometimes, our role with them is to assist in developing communications vehicles – a website, an online newsroom, a Facebook or Twitter page or other social networking presence along with a strategy. Other times, we work with them on a business project and to help develop a communication strategy around it. Quite often, we are brought in at the start of the project and asked to contribute to…

Social Media Needs To Fit Into Your Strategic Plan

Posted by Ruth Atherley of AHA Creative Strategies on June 24th, 2010

There is an interesting blog post on Mediapost.com that highlights how many organizations are using social media without a strategy. The number is high and while it shouldn’t, considering what I see every day, it surprises me.

I have to admit that there are days (like today) when it feels like I am repeating myself over and over again on this blog. Let me say it again – it all comes back to strategy. To be effective using social media, or when using any communications or PR tool, you need to have a strategy.

When…

The Death Of PR Is Near…Or Is It?

Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2010

There is a very interesting piece by Grant Cardone on the Huffington Post. It has a compelling title: Do PR Firms Make Sense Anymore?

According to the article, Mr. Cardone has had some disappointing results using PR agencies over the years. Not knowing the background of what the objectives and goals were, what the strategy was or how the agencies approached the work, I don’t have the information to comment on that component of his article. But it is never a pleasant experience for anyone when you don’t achieve success.

As to whether PR firms make sense anymore,…