A good pitch can hit a homerun

Posted by Ruth Atherley of AHA Creative Strategies on July 29th, 2009

I have spent a lot of time in my professional life pitching story angles either as a journalist with an idea for an article, where I had to get my editor’s buy in, or as a PR person putting forward a pitch to media about a client’s organization. Since many of my colleagues and friends are either journalists or communicators, I also spend a fair bit of time discussing what makes a good story, even when it isn’t about a specific pitch.

One of the things that AHA clients rely on us for is to help them with media…