The Art Of Pitching

Posted by Ruth Atherley of AHA Creative Strategies on February 04th, 2010

Shawn Bannon has a great blog post that goes to the heart of media relations: the art of the pitch. It’s worth a read. We all know that the traditional media landscape is changing, but journalists are still incredibly important to PR. Understanding when to pitch them and how is crucial. Understanding when not to pitch and why (and how to explain that to your client or CEO) is also key.

At AHA, we take pitching seriously and go through the AHA Pitch Process to develop a pitch. That means that the pitch has to be short, catch the attention…