What is a community?

Posted by Ruth Atherley of AHA Creative Strategies on August 12th, 2009

I am in the middle of writing strategic plans for two very different clients and both have a strong online component. One of the key questions we ask in order to build the plan is who do you want to reach, who is your audience? It’s key to know who it is that an organization wants to engage.

The next question is: how do you need to connect with them to join the conversation? Answering this question can be challenging and complex, especially when it comes to the online world. The word “community” is a big buzzword when it comes…