NBC Doesn’t Provide Live Coverage Of The Olympics

Posted by Ruth Atherley of AHA Creative Strategies on February 24th, 2010

I had a discussion with a client yesterday about the Vancouver 2010 Winter Olympics. She is based in L.A. and the only coverage they get of the games is from NBC. NBC, for some reason, has chosen not to provide live coverage of the games. My client is in the same time zone as the games, she has a television in her office, she would have the competitions on if she could—but they aren’t live.

This is a conversation that we have had quite often recently in the AHA Creative Strategies office. AHA partner Paul Holman is a sports fan…