Editorial, sponsored and advertorial content

Posted by Ruth Atherley of AHA Creative Strategies on May 14th, 2014

I spent last week in meetings with journalists in Vancouver and Toronto. Here at AHA, we regularly meet with writers and editors and TV and radio producers so we can keep informed about what they are looking for; how we might be able to provide them with information about our clients that they would see as relevant, valuable and useful; and how their jobs have changed. (They have changed a lot in the past five years and continue to change.)

We’re quite fortunate that we have built up solid relationships with some of the key journalists in Canada and the …

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