Is it editorial or advertorial?

Posted by Ruth Atherley of AHA Creative Strategies on October 08th, 2014

The world of media relations is getting trickier and trickier. I was listening to a news radio station this morning and they had a counsellor/therapist on to talk about Seasonal Affective Disorder and how the shorter days can influence our moods. There wasn’t any real news value attached to the interview, except that we are heading into shorter days. There was no news to report, no survey results, or a big breakthrough in helping to treat people; the interview rehashed the same stuff we always hear.

Interestingly enough, the counsellor/therapist is from a company that regularly advertises on this station. …

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Don’t wrinkle the media

Posted by Ruth Atherley of AHA Creative Strategies on November 28th, 2013

Media relations is a crucial component of your public relations efforts. It is important to maintain positive (and ongoing) relationships with journalists. This doesn’t mean they are always going to write what you want them to write (they don’t work for you, your client or your organization), but creating mutual respect and trust is valuable. Below are several guidelines that will help build a positive relationship with journalists.

Understand what the journalist you’re pitching does. Don’t send a music pitch to the TV critic unless the song is about to be played on a hit television show and you are… Read more
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Be prepared

Posted by Ruth Atherley of AHA Creative Strategies on August 26th, 2013

Like a good Boy Scout, an effective communications person is always prepared – for just about anything. We have event kits full of five kinds of tape, scissors, pens, paper, ribbon, cellphone batteries and other might needs. We prepare for meetings with clients so that we can make the most of the time we have with them. We prepare for webinars, video blogs and even this blog. In our world, very little happens spontaneously. For the most part, the communications professionals I know are can think on their feet; that comes from years of being prepared for a wide range …

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Developing Positive Media Relationships

Posted by Ruth Atherley of AHA Creative Strategies on April 02nd, 2013

I recently had an opportunity to reconnect with the former editor-in-chief of several magazines that I used to write for. She has gone on to do great things and now heads up a large media outlet in Canada. Every once in a while, we find that we have a reason to reach out to check in with each other. This time, I reached out to her.

I had an invitation to a fabulous wine tasting event that a client is hosting. No strings attached, no story pitches – just an invitation to spend an hour or so tasting some good …

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Is That Really News?

Posted by Ruth Atherley of AHA Creative Strategies on September 25th, 2012

There are days when I have so many solid ideas for blog posts that I do a happy dance. Other times, I struggle with finding a topic that you will find relevant and that I feel that I can, and should, weigh in on. And some days, my writing brain just doesn’t show up. Those are not easy days, given how much I write in a day. However, on some magical days, as I go through the morning’s news, blog posts and social media updates, a piece shows up that is so good I just have to share it. Today …

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AHA loves media relations

Posted by Ruth Atherley of AHA Creative Strategies on October 11th, 2011

At AHA, we love media relations. That’s not necessarily a common thing among communicators. I know many PR people who don’t like the media relations aspect of their job at all. In fact, I have had several senior communicators laughingly say they are so glad that they don’t have to do that anymore (since they got the manager, director, or VP title).

That comment always surprises me. Pitching journalists, producers, bloggers – everyone that has a role in sharing a good story – is one of the most challenging, rewarding and FUN things we do here at AHA. We have …

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Working With Reporters

Posted by Ruth Atherley of AHA Creative Strategies on February 11th, 2011

Media relations is a big part of what we, as communicators, do. Working with reporters is a priority for us at AHA. Everyone at our Vancouver PR Agency knows the value of a solid relationship with a journalist and we focus on developing and maintaining those media relationships.

I worked at Maclean’s magazine for a lot of years. I got to see how all types of PR people approached pitching. Some were good, some were awful (really, really awful); the best built relationships beyond the immediate pitch. They created a connection that respected the roles of both the reporter and …

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Media Relations

Posted by Paul Holman of AHA Creative Strategies on September 24th, 2010

AHA Flip Cam Friday…

In today’s Flip video, Ruth talks about the importance of doing your research when it comes to media relations.…

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Angryjournalist.com

Posted by Ruth Atherley of AHA Creative Strategies on July 22nd, 2008

Angryjournalist.com – I love this site. It lets journalists tell us why they are mad. And they are really angry. For most people in communications, media relations is a part of the gig. It can be incredibly challenging and rewarding and, depending on what day it is, what the other news is and who you get on the other end of the phone — it can be tough. This site helps me understand better what the person on the other end of the phone is dealing with when I call to pitch. Journalists have a tough job — and it’s …

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