Posted by Ruth Atherley of AHA Creative Strategies on October 11th, 2011
At AHA, we love media relations. That’s not necessarily a common thing among communicators. I know many PR people who don’t like the media relations aspect of their job at all. In fact, I have had several senior communicators laughingly say they are so glad that they don’t have to do that anymore (since they got the manager, director, or VP title).
That comment always surprises me. Pitching journalists, producers, bloggers – everyone that has a role in sharing a good story – is one of the most challenging, rewarding and FUN things we do here at AHA. We have…
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Posted by Ruth Atherley of AHA Creative Strategies on February 11th, 2011
Media relations is a big part of what we, as communicators, do. Working with reporters is a priority for us at AHA. Everyone at our Vancouver PR Agency knows the value of a solid relationship with a journalist and we focus on developing and maintaining those media relationships.
I worked at Maclean’s magazine for a lot of years. I got to see how all types of PR people approached pitching. Some were good, some were awful (really, really awful); the best built relationships beyond the immediate pitch. They created a connection that respected the roles of both the reporter and…
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Posted by Paul Holman of AHA Creative Strategies on September 24th, 2010
AHA Flip Cam Friday…
In today’s Flip video, Ruth talks about the importance of doing your research when it comes to media relations.
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Posted by Ruth Atherley of AHA Creative Strategies on September 22nd, 2010
The Houston Chronicle’s Douglas Britt recently sent out an email to PR people who regularly pitch him. The email told them exactly what he expects in a pitch. Check it out at Gawker.com.
AHA Take
I love this email. If it was sent to me, we would be doing a media relations happy dance in our Vancouver PR agency. It might sound a little bit cranky, but really – it’s pitching 101 and it is specific to what this journalist wants from a PR person. It is of huge value for anyone pitching this guy. And a lot of…
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Posted by Ruth Atherley of AHA Creative Strategies on July 22nd, 2008
Angryjournalist.com – I love this site. It lets journalists tell us why they are mad. And they are really angry. For most people in communications, media relations is a part of the gig. It can be incredibly challenging and rewarding and, depending on what day it is, what the other news is and who you get on the other end of the phone — it can be tough. This site helps me understand better what the person on the other end of the phone is dealing with when I call to pitch. Journalists have a tough job — and it’s…
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