Your Website is Important to Social Media Engagement

Posted by Ruth Atherley of AHA Creative Strategies on March 01st, 2010

Measurement in PR has always been a challenge and that hasn’t changed with social media. Understanding and showing the value of what we do isn’t always easy for communicators.

There is a good article on Socialtimes.com that addresses measurement in social media. It’s more from a marketing viewpoint, but it applies to the use of social media in PR or communications efforts.

One of the points in this article talks about bounce rates. It asks: Are people coming to your website from social media sites or networks, but leaving quickly? This is a good question and one that…

More on Measurement

Posted by Ruth Atherley of AHA Creative Strategies on January 19th, 2010

The econsultancy blog has a great post on social interaction measurements.  It’s worth a read.

Katie Paine also has another post worth reading (she has a lot of posts worth reading). Here, she talks about problems in calculating the value of PR, based on what the equivalent ad space would cost. Measuring that way is so out-of-date, it always surprises me that it is still used. PR is about relationships, educating people about an issue or cause and helping to inform opinion. Comparing it to what an ad would cost is of no benefit.

With outdated…

Measuring Results

Posted by Ruth Atherley of AHA Creative Strategies on January 18th, 2010

Katie Paine has a great post entitled: Measuring Engagement is just another term for Measuring Relationships. If you don’t know about Katie Paine, her blog is worth checking out. She is one of the authorities on measurement and there is a wealth of information on her blog.

Measurement has always been a challenge in the world of PR. Back in the day, it was all about newspaper and magazine “clips” and the quantity. And a lot of PR professionals were forced to use clips to show success because that was the standard. At AHA, we have always approached…