The New Rules of Marketing & PR

Posted by Ruth Atherley of AHA Creative Strategies on August 19th, 2008

The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here. 

I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals –…