What makes a good client?

Posted by Ruth Atherley of AHA Creative Strategies on November 05th, 2014

A good relationship between a client and an agency is a two-way street. We have been fortunate at AHA – for the most part, we have had exceptional relationships with our clients. However, that isn’t to say that we haven’t had relationships that just didn’t work – sometimes, it just isn’t a good fit in personality or “chemistry” (that magical ingredient we search for). Other times, the client’s expectations may not have matched with what we knew we could deliver. (I remember one client saying that we needed to get him on the cover of Maclean’s magazine because I had …

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Editorial, sponsored and advertorial content

Posted by Ruth Atherley of AHA Creative Strategies on May 14th, 2014

I spent last week in meetings with journalists in Vancouver and Toronto. Here at AHA, we regularly meet with writers and editors and TV and radio producers so we can keep informed about what they are looking for; how we might be able to provide them with information about our clients that they would see as relevant, valuable and useful; and how their jobs have changed. (They have changed a lot in the past five years and continue to change.)

We’re quite fortunate that we have built up solid relationships with some of the key journalists in Canada and the …

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This Ain’t Your Grandma’s News

Posted by Ruth Atherley of AHA Creative Strategies on August 08th, 2012

We are big fans of David Henderson. An award-winning former journalist, Henderson tells it like it is and he doesn’t pull any punches. In many ways, he reminds me of some of the diehard news journalists I have had the pleasure and privilege to work with when I was at Maclean’s. Getting the story was what they lived for; covering breaking news and explaining what was happening and why to our readers was their reason for being. And they didn’t hold back when they had something to say – like Henderson.

His recent blog post talks about what news …

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The Key to Great Media Relations: Act Like a Journalist

Posted by Ruth Atherley of AHA Creative Strategies on July 13th, 2011

I grew up at Maclean’s, Canada’s national news magazine. It was my first real job out of university and I was a part of the Maclean’s “family” for decades. Until I started AHA in 2003 (with co-founder Paul Holman), I was listed on the masthead as a Contributing Editor. At Maclean’s I was surrounded by some of the best journalists in the country (and I would argue, in the world). They were smart, knowledgeable and dedicated. Quite a few of them took the time to help me, mentor me, show me the ways of journalism and taught me how …

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Why You Should (and Shouldn’t) Hire a PR Agency

Posted by Ruth Atherley of AHA Creative Strategies on June 27th, 2011

AHA Creative Strategies is a PR agency and we often get calls from individuals and organizations that are looking to work with an agency. From the moment that we started AHA more than eight years ago, we had a vision of the type of clients that we wanted to work with. It wasn’t necessarily focused on any one industry or field, but more the approach, the integrity, the character and personality of the person and the organization. We’ve been incredibly fortunate that we have been able to work with great clients that came to AHA because they were focused on …

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Can You Keep It Short And Snappy?

Posted by Ruth Atherley of AHA Creative Strategies on January 26th, 2011

Years ago I was working at Maclean’s magazine and writing primarily for The People Page. The items on the page were short – about a paragraph in length and each short piece needed a strong headline.

I loved writing for The People Page. First off, it was the most-read page in the magazine and I liked the challenge of putting interesting, entertaining and informative stories into 100 words or less. And I love writing headlines. It’s not as easy as you think to be smart and witty in five words and describe the article.

Fast forward to now. Social …

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