10 Reasons Why Media Relations Will Get Easier in 2010

Posted by Ruth Atherley of AHA Creative Strategies on December 11th, 2009

There is an interesting piece by Jeremy Porter at Journalistics.com listing the 10 reasons why media relations will get easier in 2010.

Porter hits the nail on the head when he outlines the challenges that any of us who work in media relations face—one is that journalists are busy. Getting their attention isn’t easy, even when you have a good story. The profession of journalism has changed drastically because of social media. Journalists now have more work than ever (technology makes the world a much more connected place), there are less of them to do the work, and…