United’s high cost of NOT doing the right thing

Posted by Ruth Atherley of AHA Creative Strategies on April 20th, 2017

Unless you have been living under a rock, you probably know about the challenges that United Airlines has experienced recently. While one incident garnered the most news coverage and criticism on social media, several situations that could have been avoided, had they been handled differently, have come up and have shown the ugly underside of the culture of the organization. And it has cost them dearly – financially (their stock has dropped in the hundreds of millions) and with the long-term damage to their brand.

The biggest incident, with a 69-year-old doctor being physically assaulted and dragged off the plane, …

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AHA CEO Ruth Atherley’s TEDx Presentation

Posted by Paul Holman of AHA Creative Strategies on March 18th, 2015

AHA CEO Ruth Atherley spoke at TEDx BCIT on January 24, 2015. Ruth identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.

Here is her presentation.

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Issues and crisis communication

Posted by Ruth Atherley of AHA Creative Strategies on May 21st, 2014

The work we do here at AHA Creative Strategies often seems to come in groups. Right now, we are working with several clients on issues communication and this comes right on the heels of writing quite a few issues and crisis communication plans for other clients.

It’s important to understand that an issue is different from a crisis. An issue is one that keeps you up at night worrying about it – inappropriate behaviour by an employee or senior executive, the unexpected or unexplained removal of a CEO or president, plant closure and employee layoffs, a strike vote by your …

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Consider the comments

Posted by Ruth Atherley of AHA Creative Strategies on March 25th, 2014

We do both positive, proactive PR and issues and crisis communication here at AHA. And for these two very different sides of communication, there are many similarities in how we approach them.

One key element for both proactive PR and issues and crisis communication is to pay close attention to the response that is created from the announcement, information or campaign.

Traditional media coverage often provides the opportunity for the community to weigh in, to provide comments online and, sometimes, to vote on a survey. And, of course, Facebook and Twitter provide a great deal of insight into how people …

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Crisis communications – the prequel

Posted by Ruth Atherley of AHA Creative Strategies on January 17th, 2012

Step 1: Clearly identify your stakeholder groups.

This blog post isn’t about what to do should your organization be faced with an issue or a crisis. It is about what you can do today, proactively, even if there isn’t the slightest evidence that there might be a challenge in your future. (A word of warning: A small mistake by someone in your organization could get a lot of interest online and turn into a huge crisis. Don’t think a crisis would never happen to you. It can. And at some point, it likely will.)

Back to today’s post…

We are …

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