Posted by Ruth Atherley of AHA Creative Strategies on February 09th, 2012
I’ve written about this before and will write about it again… Be careful what you put on social networking sites—professionally and personally. If you wouldn’t want to see it on the front page of your local newspaper, don’t put it up.
The people on my Facebook page represent a range of relationships to me. Some are close friends, other acquaintances, others are former colleagues and some I have only met either briefly in person or not at all. It’s a bit like a neighbourhood coffee shop where there are a lot of different people hanging out.
With the recent changes…
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Posted by Ruth Atherley of AHA Creative Strategies on July 21st, 2011
We didn’t have a blog post yesterday as we were preparing for a webinar about Google+, delivered by Chris Brogan (an AHA favourite). From all accounts, Chris spent a huge amount of time (reportedly upwards of 250 hours) going through Google+ and he shared his insights, tips and hints. We’re excited to bring these to life on our end and continue learning from thought leaders to help our clients with their Google+ objectives.
There are quite a few articles out right now about the battle between Google+ and Facebook. I have listed a few below for you…
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Posted by Ruth Atherley of AHA Creative Strategies on January 04th, 2011
Happy 2011. We are happy to be back at work here at our Vancouver PR agency. We loved the break, but we’re ready to get back to business and we think 2011 is going to be an exceptional year!
There was an excellent blog post on SEOmoz.org that created some discussion in the AHA office today. The post talks about the importance of looking at a range of social media networks and opportunities, and ensuring that you don’t get caught up in the “Facebook and Twitter are the only tools out there” attitude.
It has…
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Posted by Ruth Atherley of AHA Creative Strategies on July 28th, 2010
Love it or hate it, you have to admit, Facebook has created a global online community that offers huge opportunity (and equal risk) for many brands. Recently, Facebook launched a PR on Facebook page that provides some great information on how to use Facebook to connect with your stakeholders, consumers and community.
This is an excellent resource if you are interested in finding out if Facebook would be of value for your organization. And if it is of value, there is lots here that can help you to engage on Facebook.
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Posted by Ruth Atherley of AHA Creative Strategies on July 05th, 2010
At AHA, we’re big fans of Danny Brown. He has a great blog post that lists 52 Cool Facts About Social Media. We don’t want to steal Danny’s thunder – and we do want you to check out his blog…but below are just a few of the cool facts:
There are more than 100 million active users currently accessing Facebook through their mobile devices.
The average Facebook user is connected to 60 pages, groups and events.
Is your organization on Facebook? Should your organization be on Facebook? Have you looked at the challenges and opportunities…
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Posted by Ruth Atherley of AHA Creative Strategies on June 22nd, 2010
David Clarke has a great blog post on the Facebook haters who “like” your brand. He outlines some types of people that will “like” (or become a Fan) your brand on Facebook – but not all of them are fans. It is definitely worth a read if you are trying to understand the dynamic of who might “like” your Facebook page.
Recently we’ve seen a few organizations have their Facebook pages overrun by critics. There are some challenges when you choose to develop a Facebook page for your organization. One of the risks you face…
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Posted by Ruth Atherley of AHA Creative Strategies on May 04th, 2010
There seems to be a trend happening that is quite interesting. It certainly created some engaging discussion at the AHA office. Recently, I had the opportunity to sit beside the VP of Social Media for a large PR firm. I have a passing acquaintance with this woman and we got to talking about the demands of our jobs and how our roles have changed because of social media. She surprised me by saying that at the end of the month, she was turning in her BlackBerry and was going back to a cell phone. One that would be turned off…
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Posted by Ruth Atherley of AHA Creative Strategies on April 21st, 2010
Mark Evans has an interesting and amusing blog post about social media addiction.
Social media has become a big part of our lives. Facebook allows us to connect with friends and groups easily. The barriers that kept us apart are gone because we can all meet on Facebook. I can tell where friends and colleagues are through Foursquare. I see Twitter updates all day long.
I have to admit, there are times when I wonder about our growing obsession with being connected. Along with this obsession comes a challenge that, as a communicator, is sometimes hard to fathom.…
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Posted by Ruth Atherley of AHA Creative Strategies on April 13th, 2010
Kevin Barenblat has a great blog post on iMediaconnection.com that focuses on the eight brand personalities that Facebook and Twitter users hate. It is worth a read.
One of the hated personalities, he says, is the non-responder. There are some great Facebook pages out there that have taken energy and effort to build and then, just when an organization seems to be on the verge of really engaging their community—nothing. People are talking, asking questions, chatting and there is no response or connection from the organization. When people are left hanging, the organization loses credibility.
There are several…
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Posted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2010
Jenn Riggle of The Buzz Bin has a great blog post on Seven Ways Hospitals Can Address Facebook Criticism. While Jenn’s post focuses on hospitals, her advice can be translated to any organization that faces public scrutiny and criticism.
Being attacked publicly is one of the main concerns that we hear when we speak with new clients about the potential of using social media as a part of their communications efforts. This is a valid concern and one that needs to be addressed, especially for those organizations that have outspoken critics—critics that understand and use social media and…
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Posted in: AHA,Communications,Issues and Crisis,Online Communications,Public Relations,Reputation,Social Media,Things That Make You Go hmmm...
Tags: Facebook, Nestle, PR Vancouver, Social Media
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