Understanding the bias of your audience

Posted by Ruth Atherley of AHA Creative Strategies on June 12th, 2017

I have a diverse group of “friends” on Facebook. Some are family, some close friends, and some I have met through work or even through online groups and courses. They don’t see the world from the same perspective or through the same lens – at all. It can be very interesting to watch the differing opinions come out when something serious is going on in the world.

I think that stepping out of my own biases is important. I work hard to understand why people feel the way they do about a topic – and it’s not always easy to …

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AHA Social Media 101 – Facebook for Business

Posted by Ruth Atherley of AHA Creative Strategies on March 16th, 2016

This is the first in our AHA Social Media 101 series.

While it might seem that everyone else in the world has a full grasp of social media and is using it to grow their business, to raise the profile of their organization, and to generate new customers or clients, the fact is – there are many, many smart, accomplished and successful people who are confused, overwhelmed or who just don’t quite understand social media.

We are often asked basic questions about the value of specific social media networks, tools or technologies and we want to share some information here …

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Your professional and personal lives and social media

Posted by Ruth Atherley of AHA Creative Strategies on February 19th, 2016

Social media is a challenge when it comes to both your professional and personal lives. Posting to your social media accounts offers an often very public view of your opinions, hobbies, habits and attitudes. There really isn’t any separation between personal and professional anymore.

I have read many articles on the subject and have seen a couple of speakers say that you should keep your Facebook page personal and use LinkedIn, Twitter and other accounts for more public engagement with potential clients, customers, partners or employers. Well, the reality is – that’s not easy to do. LinkedIn is pretty straightforward; …

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The CIA joins Twitter and Facebook

Posted by Ruth Atherley of AHA Creative Strategies on June 10th, 2014

Over the last few days, there has been some noise on social media about the Central Intelligence Agency (CIA) joining Twitter and Facebook. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.”  It seems that they have a sense of humour.

Their objective – according to a statement by CIA Director John Brennan – is to “more directly engage the public and provide information on the CIA’s mission, history, and other developments.” In the statement, he also said: “We have important insights to share, and we want to make sure that unclassified …

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Why Newark Mayor Cory Booker is good at PR

Posted by Ruth Atherley of AHA Creative Strategies on July 22nd, 2013

I have been a fan of Newark Mayor Cory Booker since a story broke last winter about Mayor Booker hearing about a dog left out in a snowstorm on a very cold night. He went to the house and took the dog. You can read more about that story and several others, where Mayor Booker went what can easily be considered above and beyond the call of duty here.

Mayor Booker is a hands-on kind of guy. He gets out and does what it takes to show his constituents that their issues matter to him. And his communications team …

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Reputation management and social media

Posted by Ruth Atherley of AHA Creative Strategies on February 09th, 2012

I’ve written about this before and will write about it again… Be careful what you put on social networking sites—professionally and personally. If you wouldn’t want to see it on the front page of your local newspaper, don’t put it up.

The people on my Facebook page represent a range of relationships to me. Some are close friends, other acquaintances, others are former colleagues and some I have only met either briefly in person or not at all. It’s a bit like a neighbourhood coffee shop where there are a lot of different people hanging out.

With the recent changes …

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Google+ vs. Facebook

Posted by Ruth Atherley of AHA Creative Strategies on July 21st, 2011

We didn’t have a blog post yesterday as we were preparing for a webinar about Google+, delivered by Chris Brogan (an AHA favourite). From all accounts, Chris spent a huge amount of time (reportedly upwards of 250 hours) going through Google+ and he shared his insights, tips and hints. We’re excited to bring these to life on our end and continue learning from thought leaders to help our clients with their Google+ objectives.

There are quite a few articles out right now about the battle between Google+ and Facebook. I have listed a few below for you to review. One …

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Social Media Networks & Opportunities

Posted by Ruth Atherley of AHA Creative Strategies on January 04th, 2011

Happy 2011.  We are happy to be back at work here at our Vancouver PR agency. We loved the break, but we’re ready to get back to business and we think 2011 is going to be an exceptional year!

There was an excellent blog post on SEOmoz.org that created some discussion in the AHA office today. The post talks about the importance of looking at a range of social media networks and opportunities, and ensuring that you don’t get caught up in the “Facebook and Twitter are the only tools out there” attitude.

It has some interesting stats and facts …

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PR On Facebook

Posted by Ruth Atherley of AHA Creative Strategies on July 28th, 2010

Love it or hate it, you have to admit, Facebook has created a global online community that offers huge opportunity (and equal risk) for many brands. Recently, Facebook launched a PR on Facebook page that provides some great information on how to use Facebook to connect with your stakeholders, consumers and community.

This is an excellent resource if you are interested in finding out if Facebook would be of value for your organization. And if it is of value, there is lots here that can help you to engage on Facebook.…

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Cool Facts About Social Media

Posted by Ruth Atherley of AHA Creative Strategies on July 05th, 2010

At AHA, we’re big fans of Danny Brown. He has a great blog post that lists 52 Cool Facts About Social Media. We don’t want to steal Danny’s thunder – and we do want you to check out his blog…but below are just a few of the cool facts:

There are more than 100 million active users currently accessing Facebook through their mobile devices. The average Facebook user is connected to 60 pages, groups and events.

Is your organization on Facebook? Should your organization be on Facebook? Have you looked at the challenges and opportunities for your organization on Facebook?…

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