Brand journalism win for Duke Energy

Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2016

I recently read an article about a new brand journalism site being produced by the U.S.-based organization Duke Energy, via an article on Ragan.com by Paul Working.

This site is a great example of brand journalism. According to the news release, this is an online destination for stories about remarkable people, innovations and community and environmental issues. And there are some solid, well-written articles that are examples of brand journalism best practices on this site. There is one on Duke Energy’s environmental director who is a national leader in devising ways to prevent wind turbines from accidentally killing bats. …

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