Technical difficulties and the importance of planning

Posted by Ruth Atherley of AHA Creative Strategies on October 14th, 2011

We had one final Fast Take Friday from Paris to show you. It was at the Arc de Triomphe where it is incredibly busy with traffic (so much traffic), people (so many tourists) and that particular day wind! So much wind that it overpowered our little Flip Cam’s microphone and made the video unusable.

This technical issue brings up a key point in what we do as communicators. Our Fast Take Fridays are important to us. We plan them out carefully, deciding what topics are relevant, why they matter to you and what tips and hints to share. The ones…

Crisis communications and social media

Posted by Ruth Atherley of AHA Creative Strategies on September 06th, 2011

There is a great article on Ragan.com that focuses on the results of a study that says most companies are not prepared for a social media crisis. It’s worth a read.

How and when an organization responds and reaches out using traditional communications vehicles and through social media is crucial. One of the challenges is that social media has turned the world into a 24/7 news cycle. Many organizations aren’t prepared for that. How do you strategically and authentically respond if you aren’t prepared?

There are many steps an organization can take to put processes in place…

Crisis Communications In The Age Of Social Media

Posted by Ruth Atherley of AHA Creative Strategies on August 24th, 2010

I read (and reread) The New York Times article on crisis communications with interest. I want to repeat what I wrote yesterday – for anyone who works in communications, this article is worth a read.

AHA Take

I don’t agree with every expert quoted in the piece, but not agreeing is a good thing. It makes you step back and review why you think the way you do.

One of the experts in this article explains that sometimes, there is nothing you can do when a crisis hits except take your hits and get…

Crisis Communications – What To Do And When

Posted by Ruth Atherley of AHA Creative Strategies on August 23rd, 2010

The New York Times has an excellent in-depth article focused on crisis communications. For anyone in communications and PR, it’s worth a read. It’s long – 5,200 words – and it’s interesting. That The New York Times would produce an article this long says something about the importance and value of this topic and, of course, the flat out interest in it.

Get a coffee or tea and settle in. It will take you some time to read this, but it is worth the read.

I will weigh in tomorrow on what we think of the advice…