Posted by Ruth Atherley of AHA Creative Strategies on June 22nd, 2011
I have to admit, I had to laugh when I read this post on Ragan.com about all the ways that we now have to be contacted. Back in the day, there were just a few ways to connect. This communicator counted 10 platforms that he now uses – and funnily enough, in person is the last on his list.
What about you? How many platforms do you use for communication?
Read morePosted by Ruth Atherley of AHA Creative Strategies on May 31st, 2011
At AHA, we work on a range of communication or public relations initiatives with clients. No matter what the campaign, project or idea, it is always tied to measurement and results – business results.
Connecting communication or public relations initiatives to business results doesn’t always directly mean sales or revenue. It can also be raising awareness of an organization or campaign. It can mean informing and educating a specific stakeholder group or creating an action or response. It can mean building loyalty. Or it can mean driving sales. It is important when building the strategy for the initiative that you…
Read morePosted by Ruth Atherley of AHA Creative Strategies on January 14th, 2011
Experience What You Communicate from AHA Creative on Vimeo.
Hold on tight – today’s video is from the back of a camel in Egypt and it’s a bit of a bumpy ride!
Read morePosted by Ruth Atherley of AHA Creative Strategies on January 08th, 2010
A new year is always good to review what you, as an organization and as individuals, did well the year before and what you could improve upon. Here at the AHA office, we’ve been doing a pretty strong inventory of 2009. We turn seven in 2010 and while it might not be a typical “milestone” number, we’re quite excited about our upcoming anniversary on April 1. (We know, April Fools Day!)
During our period of “taking stock,” I was also given the task of writing a proposal for a potential new client. I love writing proposals and plans, learning about…
Read morePosted by Ruth Atherley of AHA Creative Strategies on January 06th, 2010
Kami Huyse at Communication Overtones has a great blog post on why Twitter Is Making Us Lazy. She hits the nail on the head with this post while she reminds us that social media is just a tool. Great public relations is about creating a strong relationship with your stakeholders. It is about sharing ideas, thoughts, a vision and, in some cases, explaining why the people in an organization took or didn’t take a specific action. Tools like Twitter, Facebook, blogs and other social media networks or tools assist in the dissemination of information and are meant to…
Read morePosted by Ruth Atherley of AHA Creative Strategies on May 26th, 2009
There is a very interesting article by Adam Broitman on iMedia Connection on “Social Media: Whose Job Is It Anyway?” It is a question that is often asked by a range of professionals from front line staff that want to participate, to the communicators, to the CEO and board of directors. One of the key points we make when answering it—and the answer is a little different each time because the organization is different—is that if it is everyone’s job, it will end up being no one’s job. There has to be someone within the organization…
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