Brand In Action

Posted by Ruth Atherley of AHA Creative Strategies on January 17th, 2011

When we are developing a communications plan for a client’s organization, I like to go and spend time there. Depending on the client, that might mean sitting in the employee cafeteria, the lobby or anywhere that staff might gather and chat. Sometimes that means I ride the elevator up and down a few times or go to the coffee shop closest to their office. It is so I can get a sense of the people behind the brand. Because really, that is who delivers on your brand promise. And one of the components of great PR is…

What does that really mean?

Posted by Ruth Atherley of AHA Creative Strategies on August 06th, 2009

I recently wrote a communications plan for a client that occupies a space filled with academics, intellectuals and thought leaders. Just prior to that, I had developed a plan for a client that provides services within a blue-collar industry. On the surface, these clients have little in common and the plans themselves were very different. However, our approach to the use of straightforward language in each plan was similar.

In both plans, we got rid of the corporate speak, we dumped the gobbledygook and we wrote in plain English. Straightforward, no words like synergy, leading edge, next-generation, dynamic interface, etc.…