Posted by Ruth Atherley of AHA Creative Strategies on January 12th, 2011
Twitter has solid value for some organizations. A challenge is understanding how to maximize that value. One of the ways to do that is through effective and ongoing measurement. How often are your tweets retweeted? How often do people click on the links in your tweets? And what does that mean for your organization, project or campaign?
Chris Brogan is a smart, smart guy. In his blog today, he talks about the importance of providing benefit and value to your Twitter followers and how that, ultimately, provides more benefit to you or your organization. His Read more
Posted by Ruth Atherley of AHA Creative Strategies on July 21st, 2010
We’re big fans of Chris Brogan. He has a down-to-earth approach to marketing and he isn’t afraid to say what he thinks, even if it isn’t the most popular opinion. He has an interesting blog post on location-based social media applications. This created a bit of discussion in our Vancouver PR agency.
AHA Take
Overall, consensus is that we can’t quite find the business use for these location-based social media applications yet. At this point, I can’t think of any of our clients that would benefit. We don’t have any retail clients at the moment…
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Posted by Ruth Atherley of AHA Creative Strategies on October 19th, 2009
This blog post might not seem to have a great deal to do with PR or communication, but the reality is, it is at the foundation of what we do professional and personally. It touches everything.
It was inspired by a post by one of my favourite people in the whole world (even though we have never met in person) – Chris Brogan. His post is short and definitely worth a read. In fact, everything he writes is worth a read. I might not always agree with Chris, but I always respect his opinion and he makes me…
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Posted by Ruth Atherley of AHA Creative Strategies on July 14th, 2009
Chris Brogan has an excellent post on his site this week on how to influence him, and it translates to how to reach out to anyone either online or not.
One of the key points he makes is “don’t let the numbers fool you” and that is so important. I’ve blogged a bit about this before and according to some of the AHA crew, I am a bit obsessed right now with this topic. It’s not how many people you reach, it’s which people. Reaching a blogger with 100 key readers or one with a wide-range of…
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Posted by Ruth Atherley of AHA Creative Strategies on April 21st, 2009
There are a couple of topics for today’s post, so I will try to keep them short and sweet.
Della and I had the honour of speaking to the Edmonton Chapter of the Canadian Public Relations Society on Friday. It was a great group of people – all interested in how to apply social media tools and tactics to their communications strategies. You can check out some of the tweets throughout the session here.
Chris Brogan, who I have a huge amount of respect for, has a great post on The Undiscovered Country of Presence Management.…
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